Archive for July, 2009

Where are they now?

July 25, 2009

Kim Bayne, is a marketing communications and PR veteran, best-selling author on technology and marketing, freelance writer, conference speaker, former syndicated public radio host, pioneer of marketing discussion listservs, occasional crafts artisan, obsessed social media maven, Second Life freak, and opinionated, cynical nitpicker who shares her thoughts with no one in particular. She makes mouth-watering lemon chicken, stir-fried rice and other equally satisfying comfort food — at home, from scratch, claims her family — but only when she manages to drag her butt away from the computer.

All of the above is according to her, on her blog so, as John Stewart would say – no disrespect.

Kim, AKA @mincedmedia, was one of five speakers at what I still like to claim was the first Marketing on the Internet seminar series in September and October 1994. We toured five cities that first time: Los Angeles, San Jose, Seattle, Dallas, and Denver.

Those were heady days. In San Jose, only half the audience had an email address and only about 10% had actually seen the World Wide Web.

Yesterday afternoon, @mincedmedia tweeted this:

Kim Bayne@jimsterne Let’s play “Where are they now?” http://www.targeting.com/previous94.html

As it turns out – I can manage 4 out of 5.

And let’s start with Kim… Aside from the above, Kim is a Senior Technical Writer/Content Developer at Intuit.

OK – that was easy – I would have said too easy, but that distinction belongs to Mark Gibbs.

Mark is still writing several columns for NetworkWorld, still involved in not-quite-yet-on-the-radar start-ups and still living close enough to my place in Santa Barbara that we meet mostly monthly for seaside dining, conversation and cigars.

Ron Richards continues to astonish his clients from his offices in San Francisco. He understood marketing optimization loooong before the Internet came to be and is a the master at using human psychology to tell you which variations you should be testing.

Jeff Osborn remains a bit of a mystery. He did very well from UUnet before the first bubble burst and was last seen on his ranch in one of the Virginias. Jeff – if you’re out there, do drop us a line, tweet, email, call, telepathic impulse or company launch.

That leaves me – Where am I now?

I am programing the next eMetrics Marketing Optimization Summit, still chairing the Web Analytics Association and have just committed to writing yet another book.

Where will I be tomorrow? Perhaps coming to a city near you?

Thanks for the walk down Memory Lane Kim. And it only required a 4GB upgrade.

WAA-UBC Award of Achievement in Web Analytics

July 23, 2009

A member of the Web Analytics Forum at Yahoo! asked about the WAA-UBC Award of Achievement in Web Analytics. A Masters candidate, this individual wondered how in-depth the classes really were.

Stéphane Hamel, consultant, UBC tutor and currently on the Board of the WAA had one of the most useful responses and I felt it was worth sharing.

Stéphane Hamel

Stéphane Hamel

*****

From: webanalytics@yahoogroups.com On Behalf Of Stephane Hamel
Sent: Thursday, July 09, 2009 7:39 AM
To: webanalytics@yahoogroups.com
Subject: [webanalytics] Re: UBC Award of Achievement in Web Analytics

Hi,
I’m one of the tutors for the program (all four courses). In my opinion, there are 3 main skills/background to do web analytics: business/marketing, technology, and analytics (statistics in your case). Nobody is strong in all three, most have a “major” and a “minor” and are weaker in the third. Having tutored to about 500 people over the last 2 or 3 years, here’s some comments in reply to others:

1) It’s education, not training:

The benefit of the program is to cover all dimensions of a successful analytics program. It’s an “education” program, not “training”, so the emphasis is not on how to use the tools and large sets of data, but much more about the concepts and principles behind web analytics. Those range from understanding the technology supporting analytics, optimizing web sites, optimizing marketing, change management, and some very basic element of statistics. If you are seeking hands on training for a specific tool, you would be better off looking for vendor training. To get an idea of what’s covered in the program, you can have a look.

2) Interactions among students

Being an online course, interaction among students varies greatly and depends on the group and how involved and skilled the tutor is at facilitating and nurturing communication. Some courses triggers lots of discussion, while it’s more challenging to get people to participate in some others. But again, if you are “lucky” and you end up in a group where there’s a lot of discussion, the value of the course is greatly increased.

3) Unique and highly regarded

And lastly, the UBC program is the only one I know of this kind and has been receiving very good reviews since its inception. It’s also an element of the UC Irvine Web Intelligence certificate and the WAA is coming up with a certification exam. But maybe I’m biased here… so other people could comment :)

Hope that helps,

Stéphane Hamel
- eBusiness Strategist & Web Analytics advocate!
- Board of Director, Web Analytics Association
- Tutor, UBC Award of Achievement in Web Analytics
Twitter: immeria
Web: http://immeria.net
Blog: http://blog.immeria.net
WASP: http://WebAnalyticsSolutionProfiler.com
WAA: http://WebAnalyticsAssociation.org
UBC: http://www.tech.ubc.ca/webanalytics/

*****

Well said Stéphane – many thanks.

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Name Dropping – Not My Usual Vice

July 11, 2009

I’m almost old enough.

I didn’t actually gasp or gush when I met Craig Newmark of the eponymous Craigslist but I was sufficiently startled by my awestruckness that I became tongue-tied.

Craig Newmark

Craig Newmark

Oh I was pleasant enough and acquit myself with adequate aplomb to have made no impression on him whatsoever. But such a missed opportunity.

I was so vigorously chagrined about not engaging Craig in conversation that I totally neglected to be flabbergasted when introduced to Howard Rheingold.

The location was personally meaningful; Shakespeare’s Old Globe in London.

Shakespeare's Old Globe Theatre

Shakespeare's Old Globe Theatre

I met my wife in a Shakespeare class at UCSB 32 years ago and am on the Board of a Santa Barbara theatre group that’s performed Hamlet at the Edinburgh Fringe Festival. I gawped. I was totally chuffed to be there. I took many pictures.

For the occasion and location, I extend sincere thanks to Ashley Friedlein.

Ashley Friedlein

Ashley Friedlein

He noted from my Sterne Measures newsletter that I would be in town for a RedEye seminar. “Are you free for tea in the afternoon?” he asked. Little did I know the occasion was the Econsultancy Traveling Geek’s Roundtables.

I had spent a perfectly engaging morning and lunch with RedEye’s clients and should-be clients delving into the tangled web of promotional attribution and was now amidst the Gods and Goddesses of social media.

Fortunately, Robert Scoble had previously attended an eMetrics Marketing Optimization Summit, so the kick in seeing him in the flesh didn’t knock me off my feet. It was great to see Ian Jindal again, sit next to Ros Lawler of Random House, see Guy Stephens from Carphone Warehouse carrying an eMetrics bag as his laptop case, chat with Kerry Bridge from Dell, and get interviewed by JD Lasica. But I thank heaven that Goddess Susan Bratton was there.

I got to know Susan when I was speaking at and she was chairing Ad:Tech and I’ve closely followed her mastery of the podcasting and ebook publishing world through her Personal Life Media network. If you ever have the chance to have Susan introduce you to somebody, do not hesitate. It’s a transformative experience. She is effusive and enthusiastic, charming and animated, insightful and informative. She has a way of linking the particulars about the people she’s introducing that makes them feel the new connection is a gift. Susan is a social philanthropist. She introduced me to Howard.

Howard Rheingold

Howard Rheingold

Howard Rheingold is the progenitor of social media having been an early adopter of The Well, an online, open discussion community that preceded AOL. It was Usenet for non-techies. My question to him required no planning, research, cogitation or hesitation:

“Don’t you laugh,” I wondered aloud, “when you see all the fuss about social media when you’ve been at it for a quarter of a century?”

“But it’s still so exciting!” he chortled.

Howard’s zeal is easily contagious but is transmitted in deep, abiding ardor rather than flighty exhilaration. “Who knew, back then, when we were pecking at keyboards producing green ASCCI characters on CRT’s,

CRT

CRT

that people would be re-tweeting a video you posted seconds ago?” He then described the future of education, a subject I thought I had completely understood 40 years ago.

I was lucky enough to attend a lecture by Arthur C. Clarke, delivered at Foothill College in Los Altos Hills, California, in the late 1960s. That was before the moniker Silicon Valley had been assigned, before Steven Jobs had long hair, and before Star Wars was a movie or even a government program. Clarke was asked about his vision for the future of education. He related the following story:

A young boy at the beach scampers between tide pools. He reaches down into one and pulls out a small shell with tiny claw legs sticking out. Curious, he holds his find near his wristwatch and asks, “What is it?”
The wristwatch analyzes the specimen and replies, “It’s a hermit crab. It lives in tide pools all over the world. This is a young one. It will grow to be twice that size and find protection from predators by living with anemones.”
“What happens when it gets too big for its shell?”
“It leaves its shell and finds another.”
“Can I take it home?”
“No, it would die. But you can find an empty shell and take it home.”
The child carefully places the crab back in the water, continues his search and pockets an empty crab shell. The interaction has been coded as an educational experience and recorded in the school database via satellite.
At the end of the week, a question about turtles will appear on a test to see if the child understands the difference between animals that live in borrowed shells and those that grow their own.

With the exception the necessary artificial intelligence, we have all the necessary technology today.

Howard described his classes at Stanford and Berkeley. “The chairs are all stacked up in the back and students come in and place them in rows facing the front. These kids are so institutionalized. I have to break them of so many habits. Read the book – and the blogs – before you come to class. You want to sit and watch me lecture? Fine – YouTube. You can watch them all. You want to know what I find interesting at the moment? Follow me on Twitter. Befriend me on Facebook, that makes me happy too. But the time we spend together in that room should be dedicated to sharing what we’ve discovered and answering questions and brain storming.

“The technology should leverage our time together, not define it. We should spend more time fostering curiosity and critical thinking.”

So Mr. Clarke almost had it right. The question on the test about turtles will be replaced with a conversation about turtles with an engaged, encouraging teacher.

My conversation with Howard was diverted to the ingestion of Pimm’s Cups, cups of tea and a wonderful tour of the theatre trading photo-ops with Susan and soaking it all up. I was in Anglophile heaven.

I would happily have followed the throng onto their next stop – a Techcrunch Awards Dinner – but I had a dinner date with Chinwag founder Sam Michel, MasterChef producer Claire Nosworthy and writer for hire, Peter Hill. Excellent food and excellent company. The perfect end of a perfectly splendid day in London.

Can You Hear Me Now?

July 4, 2009

Do You Want Fries With That?

How do you want to get your news?
Specifically, from me?

I can author a book
I can pen an article
I can distribute a newsletter
I can publish a blog post
I can post a comment to a newsgroup
I can tweet
I can present a PowerPoint
I can shout my opinion to passersby

The tricky bit is figuring out when to do what.

I was going to create a strategy for myself based on
subject matter, number of words, frequency, urgency
and whether the wind is southerly when it occurred
to me that I was going about this bassackwards.

The real question is:
How do YOU want to receive info from me?

While it would be tough to ask this question and
expect an answer via a book, I will cross post this
to most of the above and ask that you write to me
directly at

b@emetrics.com

I can then bundle up your replies and author, pen,
distribute, publish, post, tweet, present and shout
the results back to you.