Recently, Judah posted a message on the Yahoo! Web Analytics Forum entitled “Jim Sterne, the CWA should be free for a period.” In it, Judah directs some specific questions to me about pricing of the Web Analytics Association test to become a Certified Web Analyst.

I thought the question was worthy of a thorough response so I am posting it here.

The WAA Web Analyst Certification Program was designed to allow those with sufficient knowledge and experience to wear a badge of industry recognition. It is independent proof that they are qualified.

Moreover, the CWA designation was designed to give confidence to those in need of consultants or employees. People who do not necessarily know what a qualified web analyst looks like can be confident that a Certified Web Analyst is accredited by an independent association as being fully capable of performing the job.

The badge is not inexpensive nor is it easily obtained. The expense is related to the cost. If the test could be given online, it would be priced much lower. However, the stringent test environment requirements with the appropriate security and in-person proctoring push the price up.

The test was designed to be sufficiently difficult that only the best would pass. As of this writing, the pass rate is right around 50%.

The American National Standards Institute describes certification as, “Third party attestation related to products, processes, or persons that conveys assurance that specified requirements have been demonstrated.”

The intent is for the WAA never to face a distraught employer, angry that their trust in our label caused a loss of business due to the incompetence of somebody we certified as capable. Lawsuits are distracting, tiring and costly.

So how do we confirm that an individual is worthy of the CWA badge?

Internally, we refer to the it as “Sherlock Holmes Test.” Do they have a reasoning mind? Are they able to perform a proper analysis of web and customer data? It is not about technology or formulas or a specific, arcane methodology. It’s about deductive reasoning and optimizing marketing within an organization of humans. This is not a test of technical functionality.

There are a myriad of other tests one can take to prove varying levels of aptitude from basic knowledge on up. Here’s an analogy:

The Google Analytics Certification
$50
Shows that you have read the manual and can ride a bicycle. That’s good, even though the tool itself will let you do all sorts of great tricks and has a powerful motorcycle engine on it as well.

UBC Award of Achievement
$675 (for each of 4 courses)
Classroom-only driver’s training course. You know the rules of the road and understand why it’s important to yield the right of way, drive defensively and fill out the proper forms.

Omniture/Webtrends Certification
$300 – $700 for each of 7 to 21 courses
Fully operational driving license for Formula 1 competition. Professional driver on a closed course. Snazzy, racing jumpsuit. Personalized helmet.

WAA Web Analyst Certification Program
$795 for non-members, $635 for WAA members
Proven ability to navigate from London to Leeds, knowing that you want to avoid Luton, dealing deftly with road blockages in Leicester, dodging the radar speed trap in Nottingham and still making it to the wedding in 2.5 hours while not getting pulled over for using your mobile phone while the bride-to-be is calling every ten minutes asking, “Where are you now?”

WAA Web Analyst Certification Program was designed for people who have been doing the job for a number of years to prove that that have been doing the job for a number of years. We want to be sure we are certifying people who have three or four years of experience rather than one year of experience three or four times.

As Jim Novo put it in his interview on the IQ Workforce website:

You don’t have to be an expert in every facet of web analytics to pass the test, but it helps to have very broad (not necessarily always deep) knowledge of the entire web analytics ecosystem, including the business side.

And we find this capability usually comes primarily from experience, not from studying books and taking courses. While it is possible a person with 5 years of experience has had a very narrow mission (say only PPC campaign analysis), we find most analysts with 5 years’ experience, and even some with only 3 years’ experience depending on their background, have been exposed to a broad range of analytical and business situations…

The case study section is where many people get tripped up. The cases are based on real world situations experienced analysts have encountered in their day-to-day work, complex business scenarios where web analytics is used to make important decisions affecting the bottom line and / or business culture of the company. You can’t “study” for these kinds of questions, they are designed to force you to prove you can do the job of an experienced web analyst, which is what Certification really means.

You can see examples of the short questions and a case study from the actual test here: http://www.webanalyticsassociation.org/?page=cert_exam_res

Judah – I understand that the core group of consultants with whom you discuss this are unhappy about the price and the perception of the small value a CWA designation embodies.

There are a number of top-level analysts in the field who see no reason to take the test. They are already visible, have already founded consulting companies, already written books on the subject and already made a name for themselves.

So, while a seasoned consultant with a track record and a popular blog has no need to be certified (although more and more are!), a relatively unknown consultant can get new clients. I just met another one at the eMetrics Marketing Optimization Summit in Stockholm last week. She was very pleased that her certification was the tipping point in the decision process that landed a very large corporate client.

A practitioner who has spent several years toiling away in the bowels of an organization may be stymied by corporate culture and may not be able to improve their responsibilities, their title or their income. But they can leverage a formal certification that proves their proficiency.

There are a significant number of talented, educated and experienced people without a blog or the industry visibility who can now see the path forward and start planning their education and their on-the-job experience toward certification.

Would that we could offer this test to all for free. Sadly, the WAA is not made of money and it is costly to maintain the tests, direct the program and monitor our ISO / ANSI standards compliance requirements.

While I’m sorry you won’t advocate for the WAA Web Analyst Certification Program, Judah, I promise to remain continually mesmerized by your passion.

I am proud that there are over 60 Web Analytics Association Certified Web Analysts at the moment and delighted to see that number grow every month.

A while back I wrote a deposit check to the Hilton New York large enough keep me awake.

Taking over a premier conference space is a gamble and wakefulness is the natural side effect.

But this week, I see the registration numbers more than double our largest show. That was in 2008 just as the stock market lost did the free-fall.

So what’s the draw?

It turns out that the analytics crowd is more interested in stories from the front lines than in entertaining Name Brand speakers. Last March, in San Francisco, the audience loved listening to Thornton May, author of The New Know: Innovation Powered by Analytics. They were fascinated to learn Guy Kawasaki‘s take on using Twitter to drive publisher revenue. But that’s not really why they came.

They wanted to hear from the horses’ mouths. They wanted actual case studies. That’s why Tom Davenport is returning to the eMetrics stage. He’s got the goods on how companies are turning into analytical organizations.

And it’s why these companies were invited to present:

Autodesk & Best Buy – How to fix a bad web analytics implementation
Belron – Everything you wanted to know about multivariate testing
BPA – Working with panel and third party data
Center for Democracy & Technology – Do Not Track and the future of privacy
Choice Hotels, Mediacom & Ogilvy – Optimizing spend across online and offline channels
Comcast, MTV & Turner Broadcasting – Managing and measuring media websites
eBay – Being data driven in a seriously Big Data world
ESPN – Being data driven and intuitive at the same time
Expedia – Using web data for Marketing Return on Investment studies of offline effectiveness
Fidelity Investments – Multi-touch attribution keynote
Harte-Hanks, MarketShare & Sonic Foundry – How do you give credit to multiple promotions?
Econsultancy & Hearst Newspapers – Optimizing content for revenue
Nissan – Using behavioral data to launch a new type of car
RAPP New York – Using behavioral intent to drive consumer experiences
Samsung Electronics – Holistic Measurement of Mobile Performance
Shop Direct Group – Driving retail profitability in a multichannel ecosystem
Vail Resorts – Connecting vertical feet skied with Facebook and Twitter via a website, 2 mobile sites, an iPhone app, Android app, and Facebook apps
Wharton Customer Analytics Initiative – What happens when data researchers have their way with corporate data?

And why these experts are coming to reveal what they know:
See the full list of eMetrics NY speakers

Dean Abbott
Gary Angel
Shaina Boone
Vicky Brock
Barbara Coll
Thomas Davenport
Greg Dowling
Peter Fader
Matthew Gellis
Adam Greco
Stephane Hamel
Ross Jenkins
Alex Langshur
Kevin Lee
June Li
Rebecca Lieb
John Lovett
Katie Paine
Heath Podvesker
Geoff Ramsay
Mark Ryan
Joseph Stanhope
Jim Sterne
James Taylor
Dana Todd
Stefan Tornquist
Jennifer Veesenmeyer
Marty Weintraub
Caleb Whitmore
Tim Wilson

The most surprising thing is that the eMetrics Marketing Optimization Summit is only a part of Data Driven Business Week – a multi-conference extravaganza of profit-making, analytical brain power:

Predictive Analytics World
Conversion Conference
Internet Marketing Conference
Text Analytics World
GAUGE (Google Analytics Users’ Great Experience)

So it seems the eMetrics Marketing Optimization Summit is an overnight success after only 10 years. We have struck a chord with those who know there is more insight to be gleaned from the data they already have and are hungry for new and different types of optimization.

The eMetrics audience wants practical, tactical advice, some theory and conjecture and a lot of networking.

Me too.

 In This Issue:

    1. $400 Off eMetrics by Friday
    2. See What You’ve Missed (Video)
    3. Ubercool eBook from Mr. Tchong
    4. New Opportunities for WAA Members
    5. That’s Me All Over
    6. Where in the World is Jim Sterne?
    7. Brought to You By

 ==============================
 1. $400 Off eMetrics by Friday
 ==============================
 Friday, Sept 2 at midnight is when the Early Bird discount
 expires. Register this week and save enough   to cover
 another day in NY!  http://bit.ly/nR4Kcx

 =================================
 2. See What You’ve Missed (Video)
 =================================
 Want to know what the eMetrics Marketing Optimization Summit
 is like before you commit? Check out the videos of previous
 presentations at
 http://online-behavior.com/emetrics

 =================================
 3. Ubercool eBook from Mr. Tchong
 =================================
 Once upon a time, one got a business degree and went into
 business. Today, the rate of chance obliterates the business
 plan and makes continuing education a necessity. No better
 place for that than http://www.ubercool.com/ and no better
 person than Michael Tchong, the man who helps you catch the
 next wave before it catches you.

 Michael has just published an ebook called Social Engagement
 Marketing which supplies the stats and the insights about
 what’s happening around the world, in different age brackets
 and in different social media sectors. Take a look at the
 12-page PDF Preview.  http://bit.ly/pgnocN

 ====================================
 4. New Opportunities for WAA Members
 ====================================
 Two new initiatives are cooking over at the WAA. One is
 ”Analytics Career Development” which includes a panel at
 eMetrics NY and the other involves “Encouraging Careers in
 Digital Measurement/Web Analytics.”  The latter is designed
 to address the shortage of talent in the industry and help
 attract more people to careers in digital measurement.

 Read about both of them here: http://bit.ly/oyXcWD and
 volunteer to move these two programs forward.

 =====================
 5. That’s Me All Over
 =====================

 Articles
 ——–
 What’s the proper term for the conjoining of disparate
 data types? My latest ClickZ article http://bit.ly/pETNHC

 Interviews
 ———-
 BusinessCast 160 – brought me back to discuss ‘Social Media
 Metrics’ with (Robert) Gold ‘n (Andrew) Brown. Fifteen minute
 podcast with three or four gems of wisdom – and I spoke too.
 http://bit.ly/o4KpU1

 ====================================
 6. Where in the World is Jim Sterne?
 ====================================
 Monday & Tuesday, September 19 & 20
 eMetrics Marketing Optimization Summit, Stockholm
 http://www.emetrics.org/stockholm/

 Monday, October 3, Seattle
 Web Analytics Association Symposium Seattle
 http://www.webanalyticsassociation.org/?page=seattle_symp_oct2011
 One hour Keynote

 Tuesday, October 4, Vancouver IMC Internet Marketing
 Conference
 The Human Side of Marketing Analytics
 http://www.internetmarketingconference.com/vancouver/event-home
 One Hour Keynote

 Wednesday – Thursday, October 19 – 21
 eMetrics Marketing Optimization Summit, New York
 http://www.emetrics.org/newyork/

 Wednesday, November 2, Philadelphia
 Web Analytics Association Symposium Philly
 http://www.webanalyticsassociation.org/default.asp?page=symposiums
 One Hour Keynote

 Tuesday & Wednesday, November 15 – 16
 eMetrics Marketing Optimization Summit, Melbourne
 http://www.emetrics.org/melbourne/
 http://www.onlinemarketer.net.au/melbourne/

 Wednesday & Thursday, November 30 & December 1
 eMetrics Marketing Optimization Summit, London
 http://www.emetrics.org/london/

 ====================
 7. Brought to You by   Jim Sterne at Target Marketing:
 ====================

    Practical strategy
    for getting the most
    from your Web site

Eighteen years of online experience:
http://www.targeting.com
Eignt books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.

====================================================
Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
—————————————————–
Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
Santa Barbara, CA 93101
805-965-3184

In This Issue:

1. eMetrics Speaker Inundation
2. eMetrics Infographic Contest a Winner
3. Free Readable Download #1
4. Free Readable Download #2
5. A Word from the President
6. Time Waster of the Week
7. My Most Sincere Thanks – Ever
8. That’s Me All Over
9. Where in the World is Jim Sterne?
10. Brought to You By

==============================
1. eMetrics Speaker Inundation
==============================
Sincerest apologies to all those who were not chosen
to speak at the eMetrics Marketing Optimization Summit
in New York, October 17-21. I was besieged by submissions.

As a result, the audience is in for a real treat this go
around. I’m going back to basics: Smart specialists and
proactive brands share their insights and lessons learned.
No fluff – just really rich content.

Check out the line-up here: http://www.emetrics.org/newyork/

Oh – and the early bird ends Friday, Sept 2 so if you need
to run this up the flagpole for approval http://bit.ly/nNpE0O
there’s still time.

========================================
2. eMetrics Infographic Contest a Winner
========================================
When http://twitter.com/#!/FYeahAnalytics started tweeting
I had no choice but to follow. When I did, I saw this:

Hey the Web Analytics Godfather @jimsterne is following us!
Will he make us an offer we can’t refuse?

So I did:

@FYeahAnalytics Here’s an OYCR: Run a contest for a free pass
to #eMetrics & get 1 for yourself. Winner 2b picked by July 31.
Like?

…and a monster was born.

My deepest thanks to the mysterious @FYeahAnalytics (my lips
are sealed) and to all those who submitted. I knew we had some
great musical talent in this industry (Yes, I’m looking at you
@erictpeterson and @mattlangie!), but I would not have guessed
at the proliferation of artistic, infographic wonderfulness,
nor that I would be such an easy target.

The challenge? First – an infographic depicting the awesomeness
of the eMetrics Marketing Optimization Summit. The three runners-
up were:

Jim Gordon: http://bit.ly/pNUtCu
Diana Huang: http://bit.ly/oLlug9
Florian Giudicelli http://bit.ly/o3Yskx

How to break the tie? Each was asked to reveal their lethal
analysis ninja skill. Jim Gordon took main prize with:

My method of analysis is data source dialysis -
saving from paralysis with Google and SiteCatalyst,
toppling HiPPO prowess with +1 analysis

Jim wins the free ticket to the eMetrics Marketing Optimization
Summit and may be pressed into service reciting this ninja skill
to a rap beat in the Lobby Bar http://emetrics.org/lobbybar.php

============================
3. Free Readable Download #1
============================
I’ve been an http://econsultancy.com fan for many years, If you
ever get the chance to talk with @AshleyFriedlein, you will too.

So I’m happy to help him with his ‘experiment in content
marketing’. What’s the experiment? They’re giving away a
46 page Internet Marketing Strategy briefing looking at
customer centricity, channel diversification, data, social
media and content strategy. This is their usual high grade
quality and worth a look:
http://econsultancy.com/us/reports/internet-marketing-strategy

============================
4. Free Readable Download #2
============================
I have a horse in this race… I was asked to contribute to
the CustomerThink e-book called Strategic Roadmap for Digital
Marketing. “15 articles. 50 pages. Priceless insights. Learn
from marketing thought leaders how to engage with customers
and create value for stakeholders in a complex digital world.
Covers digital channels, marketing techniques, accountability
and technology. Truly a must-read resource for every CMO!”
No registration required – links directly to PDF at box.net:
http://www.customerthink.com/digitalmarketingbook

============================
5. A Word from the President
============================
… of the WAA that is. Here’s a quick read from Peter Sanborn,
current (and awesome) president of the Web Analytics Association
about the latest WAA Industry Outlook Survey that starts:

“In reviewing this year’s results, it struck me that our industry
has evolved from the youthful childhood stage into the thrilling,
but somewhat awkward, teenage years.”
http://tinyurl.com/3r5hzad

==========================
6. Time Waster of the Week
==========================
Don’t blame me for this one – all thanks go to Emer Kirrane
for making too many precious minutes disappear by linking to
10 Websites That Will Make You Say… “Huh?” http://tnw.co/rabOm7
Hey, at least it’s not http://www.catsthatlooklikehitler.com

================================
7. My Most Sincere Thanks – Ever
================================
A very personal note. After a steady decline, my mother passed
away last month. She went very peacefully with my father and
sister by her side.

Mom was a very creative individual and supported the fledgling
Kronos Quartet from their humble beginnings 30 years ago. She
served on their Board and they played at my parents’ 50th Wedding
Anniversary in 1999.

I’d like to thank those who already have and those who are so
moved to send donations to the

Kronos Performing Arts Association
1242 9th Avenue
San Francisco, CA 94122
http://www.kronosquartet.org/

In memory of Connie Sterne – for the commission of a new musical
piece in her honor.

My deepest thanks.

=====================
8. That’s Me All Over
=====================

Book Review
———–
Thanks to @TinaArnoldi for suggesting my writing efforts
produced a “Good book for going beyond social media metrics
101….” http://ht.ly/5Skng

Interview
———
Thanks also to @stonetemple for saying our interview contained
“Awesome social media metrics stuff” http://stonet.co/oOZ5r9

Articles / Blog Posts
———————
Great Metrics Are in the Paycheck of the Beholder
http://bit.ly/nlgAQx

Trick Questions
http://bit.ly/prJu1S

Disdain Data Diving
http://bit.ly/r1eUTI

Video
—–
OMMA Metrics Keynote, San Francisco, July 21, 2011
The Human Side of Social Media Metrics
http://bit.ly/nXRXFb

====================================
9. Where in the World is Jim Sterne?
====================================
Monday & Tuesday, September 19 & 20
eMetrics Marketing Optimization Summit, Stockholm
http://www.emetrics.org/stockholm/

Monday, October 3, Seattle
Web Analytics Association Symposium Seattle
http://www.webanalyticsassociation.org/?page=seattle_symp_oct2011
One hour Keynote

Tuesday, October 4, Vancouver IMC Internet Marketing
Conference
The Human Side of Marketing Analytics
http://www.internetmarketingconference.com/vancouver/event-home
One Hour Keynote

Wednesday – Thursday, October 19 – 21
eMetrics Marketing Optimization Summit, New York
http://www.emetrics.org/newyork/

Wednesday, November 2, Philadelphia
Web Analytics Association Symposium Philly
http://www.webanalyticsassociation.org/default.asp?page=symposiums
One Hour Keynote

Tuesday & Wednesday, November 15 – 16
eMetrics Marketing Optimization Summit, Melbourne
http://www.emetrics.org/melbourne/

http://www.onlinemarketer.net.au/melbourne/

Wednesday & Thursday, November 30 & December 1
eMetrics Marketing Optimization Summit, London
http://www.emetrics.org/london/

=====================
10. Brought to You by Jim Sterne at Target Marketing:
=====================

Practical strategy
for getting the most
from your Web site

Eighteen years of online experience:
http://www.targeting.com
Eight books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.

====================================================
Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
—————————————————–
Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
Santa Barbara, CA 93101
805-965-3184

In This Issue:

1. Recap of eMetrics SF
2. What Do Execs Want From Web Analytics?
3. eMetrics Comes to NY
4. Analytics Gets Mouthy
5. That’s Me All Over
6. Where in the World is Jim Sterne?
7. Brought to You By

=======================
1. Recap of eMetrics SF
=======================
What? You missed the eMetrics Marketing Optimization Summit
in San Francisco back in March? What a shame.

Fortunately, Tim Wilson (@tgwilson) captured the tweetstream
and Recapped the whole thing here: http://bit.ly/it1Emr
with commentary. Many, many thanks Tim!

=========================================
2. What Do Execs Want From Web Analytics?
=========================================
When I asked Peter Sanborn, Web Analytics and BI Manager at
Microsoft to be on a panel at eMetrics, he thought it would
be easy. I thought he’d be great. It wasn’t and he was. How?
Research!

Here’s Peter’s story about prepping for a keynote panel.
Well worth a read: http://bit.ly/mC7A5N

=======================
3. eMetrics Comes to NY
=======================
At ten years of age, eMetrics is now old enough for a trip
to the big Apple. Besides that, what’s different? Well, we
learned something important in San Francisco this time.
People love to see the big names like Guy Kawasaki and the
thought leaders like Thornton May. But unless they deliver
first rate info like Tom Davenport, they’re just fun and
interesting.

The eMetrics audience wants *useful* and that’s what’s coming
to NYC October 17 – 21. More here:
http://www.emetrics.org/newyork/

========================
4. Analytics Gets Mouthy
========================
Make that potty-mouthy

Analytics (and reporting) is boring enough as it is.
Why not take the lighter side of it?

Nothing wrong with that – I’d just be a little uncomfortable
explain to my wife that I’m retweeting something called
@FYeahAnalytics.

“‘Fie, eah Analytics’? What the heck is that? Canadian, eh?”
“Never mind dear – You’re not the target audience.”

=====================
5. That’s Me All Over
=====================

Book Reviews
============
David Rosen writes:
But what’s really special about this book is that
this ton of information is laid out in a logical,
holistic way. Imagine you’d learned to navigate
the streets of Brooklyn over five years. Then one
day someone shows you a map. Sure, you recognized
the stores and parks and intersections. But to
see it laid out so completely… it lets you see
connections between what you know. And it’s simply
a pleasure.
Great analogy, David. Thanks! http://ow.ly/4hIxa

Karine Joly writes one thing she likes, one thing she
didn’t like too much and one big takeaway. Useful!
http://bit.ly/kRjfb6

J-P De Clerck calls the book a “must-have”
http://bit.ly/m7EwB2

Nate Ford provides this PPT summary of the book here:
http://slidesha.re/mv092z

Articles / Blog Posts
=====================
Event Horizon: Getting Elemental
So what do you absolutely *have* to measure?
http://bit.ly/jlHFk0

The AlloSphere in Santa Barbara will blow your mind
http://bit.ly/gnlGGd

Socially Inept Math
When the math gets in the way
http://bit.ly/g8nJT4

Getting It Right Is a Moving Target
There is no end to the questions.
http://t.co/B5NcUEd

We Are Not Accountants
We deal in statistics, not beans
http://bit.ly/iLhtxF

Watch Your Language
How well do you communicate internally?
Almost poetry
http://bit.ly/mI6pzx

Don’t Believe Everything You Think
You are definitely biased
http://bit.ly/ig7E4U

MythTech: the Holy Grail of Marketing
I really want to believe
http://bit.ly/jbCkU3

Immeasurable Harm – Brand Out of Control
Branding is more nebulous than you think
http://bit.ly/k1ZsyY

Why to Join the WAA
Wherein I add my two cents to Andrew Edwards’ blog post
http://bit.ly/jheMf1

Interviews
==========
Four Web Analytics Gurus On Key Trends In 2011
http://kiss.ly/gb8kPk

Joan Tsepofat corners me at eMetrics in Sydney
http://bit.ly/jgBzzT

Presentations
=============
Part 2 of my keynote on social media metrics in SF
http://goo.gl/fb/1dgKi

====================================
6. Where in the World is Jim Sterne?
====================================
Thursday, July 21, San Francisco
OMMA Metrics
The Human Side of Social Media Metrics
Half Hour Keynote

Monday and Tuesday, September 19 and 20
eMetrics Marketing Optimization Summit, Stockholm

Tuesday, Ocotber 4, Vancouver IMC Internet Marketing
Conference
The Human Side of Marketing Analytics
One Hour Keynote

Wednesday – Thursday, October 19 – 21
eMetrics Marketing Optimization Summit, New York

Tuesday and Wednesday, October 15 – 16
eMetrics Marketing Optimization Summit, Melbourne

Wednesday and Thursday, November 30 and December 1
eMetrics Marketing Optimization Summit, London

====================
7. Brought to You by Jim Sterne at Target Marketing:
====================

Practical strategy
for getting the most
from your Web site

Seventeen years of online experience:
http://www.targeting.com
Seven books on online marketing:
http://www.targeting.com/books.html
One industry conference series:
http://www.emetrics.org
One industry association:
http://www.WebAnalyticsAssociation.org
And boy, are my arms tired.

====================================================
Please forward this to your friends, your colleagues,
heck – even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
====================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
—————————————————–
Copyright 1994-2010
Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184
Santa Barbara, CA 93101
805-965-3184