Welcome to Sterne Measures
June 10, 2008
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In This Issue:

1. Call for eMetrics Speakers
2. NY Times to Keynote eMetrics in October
3. The Wonderful World of Widgets
4. Tweet of the Week
5. eMetrics Industry Insights Day Report
6. Where in the World is Jim Sterne?
7. Brought to You By

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1. Call for eMetrics Speakers
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The Call for Speakers for the Washington D.C. eMetrics
Marketing Optimization Summit. conference is now open
until June 30, 2008.

Yes, it’s that time again. With the San Francisco and
London eMetrics Marketing Optimization Summits behind
us - and just before you all leave for summer vacation -
it’s time look forward to Washington D.C. in October.

Think you have a compelling story to tell about online
Acquisition, Conversion, Retention, Perception, or
marketing analysts Integration? Then you have until
the end of the month to head over to
http://tinyurl.com/2zqjq2

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2. NY Times to Keynote eMetrics in October
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As I begin sorting through your submissions, I also
am setting the stage for keynotes for the eMetrics
Marketing Optimization Summit in Washington D.C.

An early confirmation is now in and it’s James Robinson
from the New York Times who wowed a smaller audience
in San Francisco and has a story you need to hear.

More details on more keynoters as they are confirmed.
http://emetrics.org/2008/washingtondc

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3. The Wonderful World of Widgets
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If you’re in the widget market, want to know about
the widget market or just want to beat the NY heat
next week… the WidgetWebExpo is coming to town.

Here’s what New Media Buzz has to say about it:

The drums are beating slow and low with the smoke
from yesterday’s iPhone announcement clearing away
to reveal WidgetWebExpo on the horizon.

Next Monday (June 16) and Tuesday (June 17) in NYC,
WidgetWebExpo has developed into the monster truck
rally for thought leaders on Widgets, portable
technology, and social media. You’ll pay for the
whole seat, but you’ll only need the edge.
http://tinyurl.com/4lyj25

If you go, please say hello to my good friends Ivan Pope
and Jodi McDermott!

June 16 & 17 2008 New York
http://widgetwebexpo.com

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4. Tweet of the Week
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Correlation does not imply causation!
@DennisMortensen

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5. eMetrics Industry Insights Day Report
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The eMetrics Industry Insights Report is almost ready.
How do I know? I just sent it off to the designer to
make it look like something your boss will be impressed
that you’re reading.

What is it? My review of the nine presentations and the
half day of conversations at the inaugural happening
in San Francisco. We collected the best and brightest
thoughts from the best and brightest thinkers and the
result is highlights from their PowerPoint decks and
insights from the audience who absorbed all that info,
chewed on it over lunch and discussed it for hours.

I learned a lot. Now you can too.
http://www.emetrics.org/insights/#signup

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6.Where in the World is Jim Sterne?
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Santa Barbara. With my entire kitchen in a dumpster in
the driveway, I am staying close to home to mind the crew.
And you thought measuring the success of your website was
filled with details!

This will be my longest stay at home in years. I expect
concerned calls from United Airlines.

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7. Brought to You by Jim Sterne at Target Marketing:
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Practical strategy
for getting the most
from your Web site

Fifteen years of online experience: http://www.targeting.com
Five books on online marketing: http://www.targeting.com/books.html
One industry conference series: http://www.emetrics.org
One industry association: http://www.WebAnalyticsAssociation.org

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Please forward this to your friends, your colleagues,
heck - even your boss. Why not? They can subscribe
themselves at www.emetrics.org/sterne_measures.php
===================================================
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Blog: http://emetrics.wordpress.com
Twitter: http://twitter.com/jimsterne
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Copyright 1994-2008 Target Marketing of Santa Barbara
211 East Victoria, Suite E
Santa Barbara, CA 93101
805-965-3184

We had a wonderful meeting in a beautiful wood-paneled bar in London - and to add to the character, our discussion had to compete with the European Champions Football League match (Manchester bested Chelsea 6-5).

There is nothing like a face-to-face meeting to understand what’s important, what’s incidental and what’s vital.

Vicky Brock, WAA Executive Secretary was on hand and is a masterful meeting moderator. She’s brilliant ant making sure all sides are heard and getting people to clarify their perspectives. Brava Vicky! She’ll be posting the Official… Something (minutes? results? final score?) soon. In the meantime, here’s what’s vital:

We are all in violent agreement.

Local WAA members lack local content, local events, local languages, job lists, content, newsletters, research, you name it. Why can’t we have more?!? No reason on Earth. As soon as the desire is matched with the power of volunteers, all things are possible.

Should there be local organizations - and by that I mean incorporated companies - to carry our these activities? Tough question. The costs are a real consideration - but so are the facts that an European-based association can petition the EU regarding privacy. A local association can trade using Euros. A local association can request government funding. Yes - we definitely need to chase down these issues and International Committee members are hereby being asked to volunteer to do the research and submit their recommendations for ratification.

Our immediate needs? Communicate better! Starting with publishing the names and contact info of Country Managers on the website. Yes, we’ve got some local chapters listed but only a few. Also - Speed up the approval and payment of money for events. This byzantine process has dogged us in the States as well. (You should have seen Neil Mason and Marshall Sponder at the last Board meeting! On the other hand, better you didn’t

What needs to happened from now on? More people willing to stand shoulder to shoulder and place one stone on top of the next to help build a solid foundation. Then, others can come along can build beautiful structures on top. When desire is matched with the power of volunteers, all things are possible.

Thanks to everybody who bellied up to the bar with me on Wednesday! I’m very interested to hear others’ opinions about the meeting. Now, it’s time for me to fly back to the States. Cheers!

My head is still spinning from the eMetrics Marketing Optimization Summit in San Francisco. You can tell how excited I was when interviewed by the Scobleizer… and stay tuned - Avinash shows up too.

Congrats to René and Aurélie !